My Expertise
Design strategy and leadership
Creating data driven design solutions positively impacting customer journey and experience while aligning with company goals. Aligning stakeholders, vision and design approach.
Teaching and partnership
Partnered with Parsons School of Design for the Masters in Strategic design and management course.
UX Design
Component library, wireframing, prototyping, usability principles, accessibility.
UX Research
Interviews, user and competitor analysis, audit, roadmap, userflows, journey maps.
User Testing
1:1, A/B, card sorting, tree testing, surveys, heuristic evaluation.
Development assistance
I have working knowledge in HTML, CSS and javascript to help with partnership with engineering teams.
Agency management
Lead high visibility and impact projects by sourcing agencies and contractors as per budget and company goals.
Tools
Advanced knowledge in using design and development tools like Figma, Webflow, Sketch, Creative cloud, Chart libraries, Inspect tool on browser, other accessibility tools.
Graphic Design
Color, typography, spacing, layouts.
My process
-
Research
Project Brief, Stakeholder Interviews, Competitor Analysis/Interviews, User Analysis/Interviews, Existing Product Audit, Problem Statement
-
Product Roadmap
User Stories, Feature List, User Flow, User Journey, Red Routes, Information architecture, Content Strategy
-
Design
Usability Principles, Wireframing, Prototyping, Responsive, Localization, Alignment Workshops, Design critics and final approvals
-
Testing & Validation
User Testing, Card sorting, Tree testing, A/B Test, Eye-tracking / Heatmaps, Surveys, Heuristic Evaluation, Analytics
-
Engineering
Prep final files, Final Handoff, Development planning, production, QA and launch