My Expertise

Design strategy and leadership

Creating data driven design solutions positively impacting customer journey and experience while aligning with company goals. Aligning stakeholders, vision and design approach.

Teaching and partnership

Partnered with Parsons School of Design for the Masters in Strategic design and management course.

UX Design

Component library, wireframing, prototyping, usability principles, accessibility.

UX Research

Interviews, user and competitor analysis, audit, roadmap, userflows, journey maps.

User Testing

1:1, A/B, card sorting, tree testing, surveys, heuristic evaluation.

Development assistance

I have working knowledge in HTML, CSS and javascript to help with partnership with engineering teams.

Agency management

Lead high visibility and impact projects by sourcing agencies and contractors as per budget and company goals.

Tools

Advanced knowledge in using design and development tools like Figma, Webflow, Sketch, Creative cloud, Chart libraries, Inspect tool on browser, other accessibility tools.

Graphic Design

Color, typography, spacing, layouts.

My process

  • Research

    Project Brief, Stakeholder Interviews, Competitor Analysis/Interviews, User Analysis/Interviews, Existing Product Audit, Problem Statement

  • Product Roadmap

    User Stories, Feature List, User Flow, User Journey, Red Routes, Information architecture, Content Strategy

  • Design

    Usability Principles, Wireframing, Prototyping, Responsive, Localization, Alignment Workshops, Design critics and final approvals

  • Testing & Validation

    User Testing, Card sorting, Tree testing, A/B Test, Eye-tracking / Heatmaps, Surveys, Heuristic Evaluation, Analytics

  • Engineering

    Prep final files, Final Handoff, Development planning, production, QA and launch