Hi, I am a UX designer, strategist and design leader.

This website showcases my background, expertise, sample work and process to create impactful design solutions.

My experience is with software companies in cities like New York, Los Angeles and Mountain View.

I have helped build various products like design systems, websites, platforms and other digital experiences for following companies: Oracle, Elastic, DataScience and ChatID.

Digital experiences includes product features and subscriptions, onboarding path, events platform, product catalog and listing, pricing with calculators, comparison tables, complex data tables, cloud registration, conversion design strategies and many more.

I have also helped with hiring, product roadmaps, budgeting and expenses, timelines, executive interviews and presentations, agency management, vendor management and support RFP process.

My design principles

User Advocate

User’s best interest is a priority for user experience design as we are representing user’s voice in the product building process.
Data Driven

Create impactful design solutions that helps the user and the company in a meaningful way.
Think Big

Always look for the best solution and then simplify in steps with a roadmap to the north star.

See it in action

Navigation

Learn more about how I helped update the content and design of the navigation for the developer website. This projected included a UX audit, content and product strategy, information architecture, accessibility and final responsive UI design.

Read the case study

Featured project

CTA optimization strategy

Learn more about how I worked on user personas, user journey mapping, UX research and content strategy to help navigate different getting started path for multiple user personas.

Read the case study

Featured Project

Design System

Learn more about the latest design system I helped built for Elastic’s web experience. It included using atomic design, storybook documentation and reusable symbols library.

Read the case study

Featured project

Expertise

Learn more about my experience and expertise.

Creating data driven design solutions positively impacting customer journey and experience while aligning with company goals.
Aligning stakeholders, vision and design approach.
Partnered with Parsons School of Design for the Masters in Strategic design and management course.
Component library, wireframing, prototyping, usability principles, accessibility.
Interviews, user and competitor analysis, audit, roadmap, userflows, journey maps.
1:1, A/B, card sorting, tree testing, surveys, heuristic evaluation.
Color, typography, spacing, layouts.